Obviously I love beauty bits (that’s half the reason I started this blog), as well as beauty brands, particularly Irish brands. I’ve just finished a PR & Media course, so I obviously have an interest in social media too. I actually love when I start following an Irish brand on social media when they’re relatively small, and then they just grow and grow. So when I was starting my final year dissertation (soul destroying by the way – have a read of ‘5 ways to survive your last year of college’) I decided to centre it on the beauty industry and social media. I’m writing a post on this because I interviewed a few Irish entrepreneurs in the beauty industry and found out a few interesting bits, so if you’ve any interest in social media, entrepreneurship or the beauty industry, keep reading. 🙂
I was lucky enough to interview Niamh Martin of ‘Nima Brush’, Grace Reed of ‘TRND Beauty’ and Jennifer Swaine of former brand ‘The Tan’ and salon ‘Vanity Rooms’. Niamh, Grace and Jennifer all work in the beauty industry in Ireland and their businesses revolve a lot around social media. So here’s five things I’ve learned from interviewing these three fab ladies:
1. We all love a swatch.
Posting product swatches and videos get the best reaction for beauty products. Of course we all love a good swatch, don’t we? There’s few things I love more than a fab swatch of something, especially if it’s an amazing highlighter! There’s so many screenshots of swatches on my phone.
2. Bringing offline events online.
We all see bits of beauty events being brought online, it gives people a chance to see what the event is like if they couldn’t make it, or help decide if it’s worth going to the next one. It’s a great way to show people behind the scenes, what actually goes into creating an event and see what people thought of the event. Especially with the use of a certain hashtag, so everything regarding the event is in the one place!
3. Organic works best.
Rather than paying bloggers for reviews or coverage, organic work with bloggers works best. Giving bloggers product to try, and them then sharing or writing about the product if they genuinely liked it turns out best in the end. This shows that the brands products are genuinely liked, and they’re not just paying for exposure (I think we can all agree on that one).
4. Personality is all.
All the gals said that personality showing on social media is the most important. Brands on social media are all about strategies, and the strategies that the gals said work best are the fun and playful ones. Of course it’s nice to see a bit of personality coming through a brand! Snapchat is great for seeing what the people behind the brand/business are like.
5. Effective reach.
Compared to traditional media (like radio, television, newspapers..) social media is the most effective in reach and the most cost effective. That’s probably an obvious one. But for communicating with customers, Instagram and Snapchat works ze best.
We all use social media, but I think it’s a bit more interesting to see how entrepreneurs and brands use social media – especially in the beauty industry – no? 🙂